Autorka opisuje postawy nastoletnich muzułmanów z Polski, Turcji i Wielkiej Brytanii wobec demokracji, narodu, praw człowieka, praw kobiet i Unii Europejskiej. Dokładnie omawia formalną edukację obywatelską w tych krajach oraz zasady islamu pod kątem ich<

  • A versatile and multi-faceted approach to the evolution of marketing and its impact on companies, a market economy and economics as a discipline.
  • Autorka opisuje postawy nastoletnich muzułmanów z Polski, Turcji i Wielkiej Brytanii wobec demokracji, narodu, praw człowieka, praw kobiet i Unii Europejskiej. Dokładnie omawia formalną edukację obywatelską w tych krajach oraz zasady islamu pod kątem ich<
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Tech specs:
Wydanie:
1
Miejsce i rok wydania:
Warszawa 2016
Język publikacji:
polski
ISBN/ISSN:
978-83-235-2565-3
EAN:
9788323525653
Liczba stron:
400
Oprawa:
Miękka
Format:
14,5x20,5 cm
Waga:
490 g
Typ publikacji:
Praca naukowa
DOI:
https://doi.org/10.31338/uw.9788323525738
The Sorcerer’s Apprentice or the Social History of Marketing

A versatile and multi-faceted approach to the evolution of marketing and its impact on companies, a market economy and economics as a discipline. The author presents the changes that determine the development of marketing practices and succinctly describes the phenomena and processes generated by marketing. The book analyses the economic, social and cultural context and therefore it joins the trend of holistic approaches to the long-term development of key areas of a market economy.

Keywords: sociology, marketing, marketing techniques, corporate social responsibility, market research, consumer movements.

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