Information about a product
| Edition: | 1 |
| Place and year of publication: | Warszawa 2017 |
| Publication language: | polski |
| ISBN/ISSN: | 978-83-235-2533-2 |
| EAN: | 9788323525332 |
| Number of page: | 332 |
| Binding: | Miękka |
| Format: | 17x24 cm |
| Weight: | 510 g |
| Publication type: | Praca naukowa |
| DOI: | https://doi.org/10.31338/uw.9788323525417 |
The Sorcerer’s Apprentice or the Social History of Marketing
A versatile and multi-faceted approach to the evolution of marketing and its impact on companies, a market economy and economics as a discipline. The author presents the changes that determine the development of marketing practices and succinctly describes the phenomena and processes generated by marketing. The book analyses the economic, social and cultural context and therefore it joins the trend of holistic approaches to the long-term development of key areas of a market economy.
Keywords: sociology, marketing, marketing techniques, corporate social responsibility, market research, consumer movements.
A versatile and multi-faceted approach to the evolution of marketing and its impact on companies, a market economy and economics as a discipline. The author presents the changes that determine the development of marketing practices and succinctly describes the phenomena and processes generated by marketing. The book analyses the economic, social and cultural context and therefore it joins the trend of holistic approaches to the long-term development of key areas of a market economy.
Keywords: sociology, marketing, marketing techniques, corporate social responsibility, market research, consumer movements.
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