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Uczeń czarnoksiężnika czyli społeczna historia marketingu

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The author presents in a multilateral and multifaceted perspective the evolution of marketing and the consequences of this evolution for companies, market economy and economics as a discipline. It raises the issue of what changes in these areas determine... czytaj więcej

Uczeń czarnoksiężnika czyli społeczna historia marketingu

Anna Giza
Author: Giza Anna
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39,00 zł
35.10 / 1egz.
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Edition:
1
Place and year of publication:
Warszawa 2017
Publication language:
polski
ISBN/ISSN:
978-83-235-2533-2
EAN:
9788323525332
Number of page:
332
Binding:
Miękka
Format:
17x24 cm
Weight:
510 g
Publication type:
Praca naukowa
DOI:
https://doi.org/10.31338/uw.9788323525417
The Sorcerer’s Apprentice or the Social History of Marketing

A versatile and multi-faceted approach to the evolution of marketing and its impact on companies, a market economy and economics as a discipline. The author presents the changes that determine the development of marketing practices and succinctly describes the phenomena and processes generated by marketing. The book analyses the economic, social and cultural context and therefore it joins the trend of holistic approaches to the long-term development of key areas of a market economy.

Keywords: sociology, marketing, marketing techniques, corporate social responsibility, market research, consumer movements.





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