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Muzyka na peryferiach uwagi. Od "musique d’ameublement" do audiomarketingu

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The book is an attempt to obtain the interdisciplinary insight into the musical culture of the 20th and 21st centuries through the prism of "acoustic wallpaper". The author indicates the connections between functional concepts, in which background music... czytaj więcej

Muzyka na peryferiach uwagi. Od "musique d’ameublement" do audiomarketingu

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43,00 zł
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Edition:
1
Place and year of publication:
Warszawa 2021
Publication language:
polski
ISBN/ISSN:
978-83-235-5077-8
EAN:
9788323550778
Number of page:
364
Binding:
Miękka
Format:
17x24 cm
Weight:
590 g
Publication type:
Praca naukowa
DOI:
https://doi.org/10.31338/uw.9788323550853
Music on the Periphery of Attention. From Musique d’ameublement to Audiomarketing

The book is an attempt to obtain the interdisciplinary insight into the musical culture of the 20th and 21st centuries through the prism of "acoustic wallpaper". The author indicates the connections between functional concepts, in which background music is an instrument of social influence (Muzak and audiomarketing), and artistic concepts (Erik Satie and musique d'ameublement, Brian Eno and ambient music) intended to create a neutral background filling the public space. She deals with the issues of acoustic engineering in the public space, combining three basic research perspectives: musicological, psychological and marketing, taking into account theoretical, historical and empirical approaches.

Keywords: acoustic wallpaper, background music, musique d’ameublement, ambient music, Muzak, Erik Satie, Brian Eno, audiomarketing.


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