Information about a product
Uczeń czarnoksiężnika czyli społeczna historia marketingu - EBOOK

Click to zoom

The author presents in a multilateral and multifaceted perspective the evolution of marketing and the consequences of this evolution for companies, market economy and economics as a discipline. It raises the issue of what changes in these areas determine... czytaj więcej

Uczeń czarnoksiężnika czyli społeczna historia marketingu - EBOOK

Anna Giza
Author: Giza Anna
Place and year of publication: Warszawa 2017
availability:
Available
39,00 zł
12.00 / 1egz.
You save 69% (27,00 zł).
Out Of Stock
Edition:
1
Place and year of publication:
Warszawa 2017
Publication language:
polski
ISBN/ISSN:
978-83-235-2549-3
EAN:
9788323525493
Number of page:
332
Size of the file:
1,87 MB
Publication type:
Praca naukowa
DOI:
https://doi.org/10.31338/uw.9788323525417
The Sorcerer’s Apprentice or the Social History of Marketing

A versatile and multi-faceted approach to the evolution of marketing and its impact on companies, a market economy and economics as a discipline. The author presents the changes that determine the development of marketing practices and succinctly describes the phenomena and processes generated by marketing. The book analyses the economic, social and cultural context and therefore it joins the trend of holistic approaches to the long-term development of key areas of a market economy.

Keywords: sociology, marketing, marketing techniques, corporate social responsibility, market research, consumer movements





Polecane
Internet i komunikowanie we wspólnocie lokalnej - pdf
Internet i komunikowanie we wspólnocie lokalnej - pdfPrzybylska Anna
  • Anna Przybylska jest adiunktem w Instytucie Socjologii Uniwersytetu Warszawskiego. Otrzymała stopień doktora na Wydziale Dziennikarstwa i Nauk Politycznych UW. Studia magisterskie ukończyła na Wydziale Dziennikarstwa i Nauk Politycznych Uniwersytetu
39,90 zł   12,00 zł
Details
Intymne i prywatne praktyki codzienności. Studium socjologiczne – PDF
Intymne i prywatne praktyki codzienności. Studium socjologiczne – PDFBieńko Mariola
  • An attempt to interpret the space of intimacy and privacy from the perspective of common and academic reality. In the first part, the author discusses theoretical issues in four thematic sections: intimacy, privacy, body, and sex. In the second, empirical
39,00 zł   12,00 zł
Details
Racjonalność a umysł piśmienny – PDF
Racjonalność a umysł piśmienny – PDFHarris Roy
  • An remarkable work of the British linguist in which the author, on the hand, discusses and strengthens the main premises of the theory of orality/literacy, while on the other hand, goes beyond this theory by introducing to it some important modifications
36,00 zł   12,00 zł
Details
This page uses cookie files to provide its services in accordance to Cookies Usage Policy. You can determine conditions of storing or access to cookie files in your web browser.
Close
pixel