Information about a product
| Edition: | 1 |
| Place and year of publication: | Warszawa 2017 |
| Publication language: | polski |
| ISBN/ISSN: | 978-83-235-2557-8 |
| EAN: | 9788323525578 |
| Number of page: | 332 |
| Size of the file: | 2,32 MB |
| Publication type: | Praca naukowa |
| DOI: | https://doi.org/10.31338/uw.9788323525417 |
The Sorcerer’s Apprentice or the Social History of Marketing
A versatile and multi-faceted approach to the evolution of marketing and its impact on companies, a market economy and economics as a discipline. The author presents the changes that determine the development of marketing practices and succinctly describes the phenomena and processes generated by marketing. The book analyses the economic, social and cultural context and therefore it joins the trend of holistic approaches to the long-term development of key areas of a market economy.
Keywords: sociology, marketing, marketing techniques, corporate social responsibility, market research, consumer movements
A versatile and multi-faceted approach to the evolution of marketing and its impact on companies, a market economy and economics as a discipline. The author presents the changes that determine the development of marketing practices and succinctly describes the phenomena and processes generated by marketing. The book analyses the economic, social and cultural context and therefore it joins the trend of holistic approaches to the long-term development of key areas of a market economy.
Keywords: sociology, marketing, marketing techniques, corporate social responsibility, market research, consumer movements
Zobacz również
Polecane
Antropolodzy na wojnie. O "brudnej" użyteczności nauk społecznych – EBOOK59,00 zł
14,00 zł
Details
- The study explores the history of cooperation between anthropologists, army and intelligence since the times of James Cook’s expeditions, through the colonial rivalry between European powers, the First and the Second World Wars, the Cold War, until recent
Iluzja a realizm. Gra z widzem w sztuce holenderskiej 1580–1660 (PDF)69,00 zł
14,00 zł
Details
- The work constitutes the panoramic study of the 17th century Dutch art taking into regard the greatest artists of this period: Hendrick Goltzius, Hendrick Vroom, Rembrandt, Johannes Vermeer. The author presents an integral relationship between the game
Główne problemy współczesnej fenomenologii - PDF59,00 zł
14,00 zł
Details
- Anthology of texts translated for the first time into Polish, making up the image of contemporary phenomenology - presenting phenomena occurring in it and at the same time showing vivid discussions that phenomenology carries out with other disciplines
