Information about a product
Uczeń czarnoksiężnika czyli społeczna historia marketingu - EBOOK

Click to zoom

The author presents in a multilateral and multifaceted perspective the evolution of marketing and the consequences of this evolution for companies, market economy and economics as a discipline. It raises the issue of what changes in these areas determine... czytaj więcej

Uczeń czarnoksiężnika czyli społeczna historia marketingu - EBOOK

availability:
status_icon
Available
39,00 zł
14.00 / 1egz.
You save 64% (25,00 zł).
In stock
Edition:
1
Place and year of publication:
Warszawa 2017
Publication language:
polski
ISBN/ISSN:
978-83-235-2557-8
EAN:
9788323525578
Number of page:
332
Size of the file:
2,32 MB
Publication type:
Praca naukowa
DOI:
https://doi.org/10.31338/uw.9788323525417
The Sorcerer’s Apprentice or the Social History of Marketing

A versatile and multi-faceted approach to the evolution of marketing and its impact on companies, a market economy and economics as a discipline. The author presents the changes that determine the development of marketing practices and succinctly describes the phenomena and processes generated by marketing. The book analyses the economic, social and cultural context and therefore it joins the trend of holistic approaches to the long-term development of key areas of a market economy.

Keywords: sociology, marketing, marketing techniques, corporate social responsibility, market research, consumer movements





Polecane
Iluzja a realizm. Gra z widzem w sztuce holenderskiej 1580–1660 (PDF)
Iluzja a realizm. Gra z widzem w sztuce holenderskiej 1580–1660 (PDF)Ziemba Antoni
  • The work constitutes the panoramic study of the 17th century Dutch art taking into regard the greatest artists of this period: Hendrick Goltzius, Hendrick Vroom, Rembrandt, Johannes Vermeer. The author presents an integral relationship between the game
69,00 zł   14,00 zł
Details
Główne problemy współczesnej fenomenologii - PDF
Główne problemy współczesnej fenomenologii - PDF
  • Anthology of texts translated for the first time into Polish, making up the image of contemporary phenomenology - presenting phenomena occurring in it and at the same time showing vivid discussions that phenomenology carries out with other disciplines
59,00 zł   14,00 zł
Details
Historia starożytnych Greków. Tom 3. Okres hellenistyczny – PDF
Historia starożytnych Greków. Tom 3. Okres hellenistyczny – PDFWipszycka Ewa‚ Bravo Benedetto
  • A textbook on the history of ancient Greece from the start of the reign of Alexander the Great up to the times of the Roman conquests and the beginning of a new order. The authors discuss the relations between Greeks and the peoples of the East and their
65,00 zł   26,99 zł
Details
This page uses cookie files to provide its services in accordance to Cookies Usage Policy. You can determine conditions of storing or access to cookie files in your web browser.
Close
pixel