Information about a product
Edition: | 1 |
Place and year of publication: | Warszawa 2021 |
Publication language: | polski |
ISBN/ISSN: | 978-83-235-4812-6 |
EAN: | 9788323548126 |
Number of page: | 230 |
Binding: | Miękka ze skrzydełkami |
Format: | 17x24 cm |
Weight: | 390 g |
Publication type: | Praca naukowa |
DOI: | https://doi.org/10.31338/uw.9788323548201 |
Visual Public Relations. The power of images in the communication of an organization
The book focuses on public relations and its visual artifacts. Images are created, images are traded, images are communicated. Contemporary organizations constitute relations with stakeholders through images. This book is an attempt to understand how the image of organization is created, within the framework of PR theory, by visual messages disseminated by organizations.
The aim of the book is to search for and demonstrate the impacts of the chosen fields of visual communication on public relations. I look at PR, the theory and practice of organizational communication through the lens of visual activities. The following questions are discussed: What, considering visual messages inspired by PR activities, attracts attention in the media sphere? What allows to evaluate, and according to what categories, the informative variables, persuasive variables and the aesthetics of the visual organizational communication? In this book I demonstrate that one may think about public relations in a creative way and be open to the application of various scientific paradigms. The times of ubiquitous images enable communication professionals to innovate perception management and to increase the effectiveness of public relations.
Keywords: Visual Public Relation, PR theory, media psychology, image and communication management.
The book focuses on public relations and its visual artifacts. Images are created, images are traded, images are communicated. Contemporary organizations constitute relations with stakeholders through images. This book is an attempt to understand how the image of organization is created, within the framework of PR theory, by visual messages disseminated by organizations.
The aim of the book is to search for and demonstrate the impacts of the chosen fields of visual communication on public relations. I look at PR, the theory and practice of organizational communication through the lens of visual activities. The following questions are discussed: What, considering visual messages inspired by PR activities, attracts attention in the media sphere? What allows to evaluate, and according to what categories, the informative variables, persuasive variables and the aesthetics of the visual organizational communication? In this book I demonstrate that one may think about public relations in a creative way and be open to the application of various scientific paradigms. The times of ubiquitous images enable communication professionals to innovate perception management and to increase the effectiveness of public relations.
Keywords: Visual Public Relation, PR theory, media psychology, image and communication management.
Zobacz również
Polecane


Pamięć kulturowa. Pismo, zapamiętywanie i polityczna tożsamość w cywilizacjach starożytnych43,00 zł
38,70 zł
Details
- The first Polish translation of Das kulturelle Gedächtnis. Schrift, Erinnerung und politische Identität in frühen Hochkulturen is a systematic lecture on memory as a cultural phenomenon, which enables such primary determinants as law, custom, the system

Słowa klucze. Różne języki – różne kultury45,00 zł
40,50 zł
Details
- Prezentowana książka to pierwszy pełny przekład polski Understanding Cultures through Their Key Words. English, Russian, Polish, German, and Japanese, wydanej przez Oxford University Press w 1997 roku, będącej próbą przekrojowego spojrzenia na kulturę

Update Required
To play the media you will need to either update your browser to a recent version or update your Flash plugin.